Why mobile apps platform ?

Why mobile apps platform ?

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It’s necessary to understand why mobile applications are so important. Organizations and individual users often buy smartphones because they want to stay in touch via email and maintain their calendars and to-do lists while they’re away from the office. Some enterprise customers and many consumers buy smartphones because they’re cool, and they want to stay hooked into current technology. This has led to great opportunities in mobile platform.

1. Ubiquity of smartphones:

Smartphones will increasingly replace feature phones in stores. Nearly everyone will be able to use smartphone apps, not just – as of now – business people, social networkers and gamers.The main driver will be a reduction in handset prices.

2. Manifoldness of possibilities:

Smartphones are small computers which are becoming more and more powerful.

They will be suitable for an increasing number of tasks which have previously been restricted to laptops or desktops.

3. Ubiquity of app stores:

For the foreseeable future, Smartphones will always depend on the app stores.

If you have a smartphone or advanced feature phone you will have easy and convenient access to the world of apps.

4. Unmatched user-experience:

Apps offer a user-experience which mobile Websites or widgets are unable to provide.

• Mobile Campaigns and Ads

Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Research indicates that mobile ads perform about five times better than Internet ads. The most common mobile ads are simple text links and display  adds that are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads are much like the  paid search campaigns on Google, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions   or to drive traffic to retail environments.

• Location-based Services

Location-based shopping coupons using mobile devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile devices.In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising.

• Monetize Mobile Apps

Consider offering a free version of your app and then let users decide whether or not they are willing invest in a premium version with more features and content. Take for example the widely popular Angry Birds iPhone game.  Its ongoing promotion was to offer a free version, while paid subscribers were given access to more challenging   levels and other free add-ons.

5. Proximity to customers:

Mobile devices, especially Smartphones, are much more personal and intimate devices than a laptop or desktop device.  For most users their phones are never further than 1 meter away 24/7. Imagine how attractive it is for consumer goods,   food, and myriad other companies across the economy to be able to place their products and services so close to consumers.

Mobile OS	Desktop OS
Lightweight	Many features
Targeted to ARM	Targeted to x85
Less Powerfull	More Powerful
More concerned with battery life	More concerned with power

List of Mobile Operating System   

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1. Symbian
1. Developed by the Symbian Foundation
2. Used to be the largest market share
3. Nokia is abandoning Symbian for smartphones and only using it for feature phones
4. Phased out by 2016.

2. Bada
1. Developed by Samsung
2. Samsung plans to convert their feature phones to Bada making them smart phones
3. Samsung still ships many Android smartphones

3. webOS
1. Launched by Palm, in 2009
2. Bought by HP in 2010
3. webOS hardware was discontinued in August 2011
4. Possibly will make its way into printers and HP PCs
5. HP announced that it will open source webOS

4. Blackberry
1. Developed by Research In Motion (RIM)
2. Originally designed for business use
3. Highly Secure
4. Integration with corporate network (Email, contacts, network, etc).
5. Switching to using QNX OS instead of the
6. longstanding Blackberry OS

5. Windows Phone / Windows Mobile
1. Developed by Microsoft
2. Replaced Windows Mobile in 2010
3. New UI (Metro)
4. Integration with Microsoft services
5. Zune, Bing, SkyDrive, etc.

6. Android
1. Developed by a small startup, Android Inc.
2. Purchased by Google in 2005
3. Linux derived
4. Open source and part of the Open Handset Alliance
5. Developers have almost complete control

7. iOS
1. Developed by Apple Inc.
2. Runs iPhones, iPads, iPod Touches, and
3. AppleTV
4. Based on the OSX Kernel

Why to be an iOS Developer

Sometimes I ask myself the question: why do I develop for iOS? I could also do Haskell development, do cool HTML5 stuff, or build compilers. As an indie developer, these are some important reasons for me.

1. High-end platform

The iPhone and iPad are the high-end of the smartphones and tablets. This means that the people who use it are willing to pay more money for a better experience. As a side effect, they are also willing to pay for apps, and willing to pay for in-app purchases. For an indie developer, this is great. The more willing your customers are to spend, the better it is for us. Ultimately, it comes down to the developer making something that is worth the money, but it’s a lot easier to sell to high-end customers.

2. Closed environment

There are a lot of disadvantages to having a closed environment, which is beyond the scope of this post. However, for customers it is mostly a big advantage: they can trust the applications. Because every single application has been reviewed by Apple, they know they can trust it. Because in-app purchases are built into the iOS Platform, they know they can trust the payments, which again makes it easier for developers to charge for something.

3. Lots of possibilities for innovation

Innovation can definitely be everywhere, but I have the feeling we’re still only seeing the tip of the iceberg when it comes to innovation on mobile devices.  There is so much more we can still do with the location sensors, the fact that we always carry our phones, always have an internet connection, et cetera.  With the web or on the desktop there is still a lot of room for innovation too, but it is a lot harder to come up with new ideas.

4. More difficult than web development

It is more difficult to get started with iOS programming than with web development. You need to do memory management, need to work with design patterns, learn a new language, and more. In web development, you can gradually ease in to it by first modifying HTML, then building your own HTML site, adding PHP, and so on. This makes the barrier to entry harder, which means it is easier to get noticed as an iOS developer.

5. Great libraries

Apple provides awesome libraries. Even though I don’t like Objective-C so much, the frameworks they provide are really great. For example, animation is super-easy, and everything is very well thought out. This makes it a pleasure to work with.

6. Culture of quality

On Mac and iOS, there has always been a culture of quality. Applications are very polished, and you can see that developers really put effort into building their products. This is a lot of fun and very inspiring for a developer. It pushes you to raise the bar and have higher standards. The defaults provided by Apple are very high quality too, which means it’s easy to build something that works and looks good.

7. iOS Developers earn more  than Android Developers

As per Distimos Annual Report for 2011, iOS Developers made more money than Android Developers (source http://bit.ly/z3Bj0E). As per the report Apple App Store for iPhone generates about four times the revenue that is generated in the Google Android Market. That's a good reason to choose iOS over Android.

8. Easy to test your apps thoroughly

There are only a handful of iOS Devices that you will need to test your apps. Thus, you can be sure that when you release your app it is going to run smoothly on each and every iOS Device. Also, all these devices are very popular, that's why it's easy to find someone using an iphone/ipod to test your app.

Again match that with the diversity of android devices which make it impossible to check your app on each and every device available in market. Even if the device features are same, yet the hardware inside the phone may belong to different manufacturers. Some hardware may not support the functionality that your app requires, as smoothly as other manufacturers hardware. Thus, the same app may not run similarly on two devices even with same technical specifications.

9. Less Resources for Development

If you are going to develop for iOS platform you have to consider only two possible screen sizes (320x480 and 640x960) unless you are also developing for iPad. Also, even if you support just one screen size (320x480) it would run perfectly on higher resolution iPhone/iPod.

Compare that to the thousands of Android Devices available with so many of them having specific resolutions. Though you can shrink/stretch an image to fit a particular resolution, but that requires extra work on your part. iOS just reduces your work by maintaining screen size across different versions.

10. Using Your App will Always be a Great Experience

The touch response of all the iOS Devices is great and you will be very satisfied when you use your app on them. Apple products  are always built using the best quality display and hardware components. Thus, you can be sure that your app will look great and respond quickly.

You will also find some excellent mobile phones running Android. But there are also a lot of android based handsets that are built using cheap components and use very poor quality  display material. So even though you make a terrific app, but using your apps on such low quality handsets will deeply disappoint you.

It’s like “Being with the winner make you the winner”.

11. Think Different

Ever since the apple started it has always followed this very inspiring thought Think Different. Here’s a sample video narrated by lated Steve Jobs.

Apple Steve Jobs The Crazy Ones - NEVER BEFORE AIRED 1997